Every strong brand starts from a place of inspiration. With the right brand strategy that involves audience, voice, creative elements and messaging, a memorable and distinguished brand identity is created.
In 2017, I started my own brand called Soul Curiosity, it's name being chosen by my own desire of self-healing and personal growth. The logo was inspired by the Native American medicine wheel and florals connected to my Native woodland roots. I chose a soft neutral color palette and empowering tagline, "Let Courage Be Your Northstar." With a strong position to utilize my platform as an artist to inspire healthy lifestyles for others, my mission evolved naturally and from there, Soul Curiosity was born.
Once a brand strategy and identity are formulated, it's important to promote in the appropriate channels that target your intended audience. Brand packaging is the holistic presentation of how your brand shows up in print and online.
While working at Wenaha Group, I completely revamped their logo and marketing materials giving them a unique identity that was consistent across web, print, social, tradeshows and promotional materials.
A brand logo should be simple, identifiable across multiple promotional channels and tied to your brand identity.
I created my own brand logo for Soul Curiosity. While joining Wenaha Group, I revamped their verbiage logo by creating a Native designed icon that provided them a strong marketplace presence and connection to their roots as an indigenous organization.
Product photography involves the balance of lighting, product positioning, accessory styling and model placement. With effective photography, you inspire an audience into a desired action with no words needed.
Being a small business owner, I didn't have a lot of capitol to hire freelance help. I borrowed my husband's Nikon D7 camera and taught myself the art of photography in an effort to showcase my design work on products.
Engaging content and storytelling build trust, it effortlessly grounds itself in authenticity and your audience can feel and see that. Through purposeful and thoughtful messaging, your audience comes along for the journey.
Graphic Design | Digital
Reaching your audience through digital design is paramount. With a competitive landscape of information overload, it's important to stand out with clear, concise and engaging graphics and content.
Graphic Design | Print
Even though we live in a digital world, print still holds an important space for reaching an intended audience, whether you are sharing information, promoting, or offering a product.
Managing a team of creatives gives you an opportunity to collaborate with talented graphic designers and content writers, bringing both of your visions to fruition across digital and print.